Swiss-based Mibelle Biochemistry is renowned worldwide for its production of active ingredients for cosmetic applications. In-cosmetics — the leading event for personal care ingredients — is therefore a must-attend event, as it enables representatives to meet with new and existing customers in a live environment.
In order to facilitate conversations with these audiences, the brand seeks a vibrant, eye-catching stand design, and one that will draw attention to its latest product launch.
We recognised that in order to highlight the brand’s latest offering, as well its range of existing products, it was important that it operate from a light-filled space that included a range of display areas. While a large portion of the company’s show meetings tend to be pre-booked, team members are also keen to engage new customers, so an open design and plentiful seating areas were also key.
Our team created a custom stand that was completely different to the space that the brand had previously, a move that generated intrigue among attendees and compelled them to stop by. The stand was white throughout creating a modern, clean feel, and a backlit graphic highlighted the brand’s new product. Uniquely shaped dividers were used to showcase a range of Mibelle Biochemistry’s products, and they ensured the smooth flow of people throughout.
It was great working with Freeman for the second year in a row on this show. We feel the company offers the best design and cost combination, and they understand our brand.
The team provide an extensive pre, during and post-event service. They are very friendly and helpful during the build stage, and came by on opening morning to ensure everything was going to plan. At the end of the show, team members were on hand to help us pack everything away. It’s these little details that really count.
Overall Mibelle Biochemistry values the partnership, with the client stating “we feel that Freeman offers the best design and cost combination, and they understand our brand.” The show was not only an operational success with the client praising the extensive pre, during and post-event service provided by Freeman, team members enjoyed many conversations with visitors, and the engagement with product sampling was high throughout.