Sarah Mayo

Marketing Director

Sarah is a passionate storyteller specialising in sponsorship, brand experience, PR and social media, with experience gained over 20 years working for some of the world’s leading brands, events and campaigns.

Sarah began her career  organising events across the UK and Europe for leading golf manufacturer Callaway Golf, and designed and delivered numerous new car press launches and sponsorship activations during her six-year stint at Honda. From client-side to agency, Sarah moved to TRO – The Experience Agency, where she led the agency to win the largest amount of awards in its history, including a Cannes Lions, IMC Grand Prix and a Clio Award.      

As director, marketing, Sarah is responsible for building the reputation of the brand experience agency and wider Freeman organisation across the EMEA region, and positioning the agency as not only a leader in delivering innovative and impactful live events and campaigns, but as a thought-leader in brand experience marketing.

It’s important to share the compelling Freeman story and raise awareness of our extensive capabilities – from strategy, creative and design to production and digital event technology – across the EMEA region.

Brand experiences are now central to any marketing strategy, and at Freeman we’re focusing our efforts on elevating the brand experience category, ensuring it remains top of mind for our clients.

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