C&IT magazine: The influence of architecture and design on the experience of event delegates

Gianluca Santosuosso, Senior Experience Designer at FreemanXP reveals how architecture underpins the way he creates brand experiences. 

06/10/17: From C&IT Magazine: “I spend my days designing a diverse range of spaces, writes senior experience designer Gianluca Santosuosso. That can mean anything from Olympic and Expo pavilions to conference layouts and consumer pop-up experiences. While these are all fairly different in their look, feel and purpose, there is one constant – the way I draw on the principles of architecture to frame their design.

“For many of us, we live in artificially built environments (especially in big cities like London or New York), which means architecture is all around us. Whether it is on the route on which I cycle to work, the designs we check out as a creative team, or the places I head to outside of work, I am never stuck for inspiration.”



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