A seasoned industry professional with broad ranging experience, Green joins from Jack Morton Worldwide. In her role as Vice President, Business Director at the agency, she led operations, creative, and strategy teams to successfully manage and deliver brand experiences for a number of top-tier accounts.
She also created and ran the UK office of INVNT, a US-based, global brand communications agency between 2012 and 2015, which at the time counted leading automotive and beverage brands among its clients.
Green will formally join the London office in January 2018 and report into Chris Preston, managing director at Freeman in EMEA. She will lead the growth of the EMEA agency business, and collaborate closely with Preston and Freeman leaders across the globe to work towards the company’s collective goal of becoming the category leader in brand experience.
Commenting on Green’s appointment, Preston said: “We are committed to being the number one place for talent in the brand experience industry, and Dina’s appointment is representative of this. With in-depth expertise and a track record of success in our sector, she will add immense value to our business.
“I look forward to working with Dina as we leverage our capabilities across strategy, experience design and delivery for existing and new clients across the EMEA region.”
Green added: “I am incredibly excited to be joining FreemanXP at such a transformational time for the company, as it embarks on its aspiration to define and lead the brand experience medium globally. With a strong client first focus and excellence in strategic and creative thinking, I can already see how FreemanXP is leading the way.
“I am eager to get started in the new role and to get to know the agency team in London, as well as work with colleagues located throughout the UK and wider world.”
FreemanXP uses the power of intersectional design thinking to create and deliver innovative, personalised brand experiences that drive results. Whether online or live, we connect individuals and brands in ways that accelerate engagement and create transformational change on a global scale. FreemanXP is backed by the reputation, stability and superior service of Freeman. We leverage Freeman’s experience, relationships and unmatched global resources to bring a whole new level of flexibility and scale to our clients’ programs.
Freeman is the world’s leading brand experience company. We help our clients design, plan and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, production, digital solutions and event technology, Freeman helps increase engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective and personalised approach, gained from our 90 years as an industry leader. Freeman is a family-owned company with 90+ locations worldwide and over 7,000 employees, 2,000 of whom are located outside the U.S.